Маркетинг. Общие вопросы

Рынок медицинских услуг: его проблемы и аспекты управления

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Последствия перехода экономики России от командно-административной к рыночной, отразились на всех отраслях народного хозяйства, в т.ч. и на здравоохранении., Однако, даже в условиях рыночных отношений ...

The Practicability For a Diverse Revenue Source in Sports Marketing

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The English Premiership, EPL has become much more than just a league to those that follow the game of football. It has become a way of life for these followers that it is arguably one of cult statu ...

Media, Vengeance, and Litigation

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This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the per ...

Environmental Friendliness: Profitable Marketing Strategy in Recession

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During the current recession, studies show that consumers willingness to pay more for the green but expensive products has decreased as compared to the past decade. However, despite having an understa ...

Offerers’ Relations with Customers

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All marketing orientations have one mutual assumption, which is the pursuit of the best fulfillment of purchasers’ expectations. However, the holistic orientation stands out from them; according to th ...
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