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Media, Vengeance, and Litigation

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Язык: Русский
This book looks at the relationship between attitudes toward plaintiff’s attorney television advertising and attitudes toward personal injury litigation. The research discussed herein examined the per ...

Environmental Friendliness: Profitable Marketing Strategy in Recession

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Язык: Русский
During the current recession, studies show that consumers willingness to pay more for the green but expensive products has decreased as compared to the past decade. However, despite having an understa ...

Offerers’ Relations with Customers

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Язык: Русский
All marketing orientations have one mutual assumption, which is the pursuit of the best fulfillment of purchasers’ expectations. However, the holistic orientation stands out from them; according to th ...

Marketing Strategies to Egyptian Children

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Язык: Русский
The main purpose of the present research was to investigate Multi-Parties effects upon the purchase behaviour of children. The outcome of such an investigation was discussed and interpreted with refer ...

CRM implementation in inbound Contact Center: Issues and Challenges

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Раздел: CRM
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Язык: Русский
Customer relationship management (CRM) is a concept that has been giving opportunity to both internal and external customers of an organization in exploring critical information. The contact center is ...
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